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View the fund's financial model here
In 2012 I founded and operated a self-funded and digitally driven CrossFit Inc. branch for almost five years with ARR of €500,000 and more than 1,000 monthly clients.
After selling my stake in the fitness business, I bootstrapped a technology company focused on wellness that ended up creating three different products, that were sold in 5000 B2C clients and 10 B2B clients. Eventually we ran out money and gone out of business.
Finally for the past 5 years I acted as head of business development for a Swiss boutique advisory firm and mainly led their efforts into helping mature technology companies and startups raise their next rounds, close strategic partnerships and more.
At my core I am an builder. I love the process of building companies and spend as much time as I can with entrepreneurs. My investment strategy evolves from that deal flow.
Most of the time I will be waiting around the rim looking for the first indication of product market fit or potential commercialization opportunity of deep tech research. I will also be quite comfortable investing before this shows up in month over month metrics - once that happens the rounds become hyper competitive and alpha is significantly decreased. The key for me is the articulation of value in the minds of customers.
Once I will get involved with a company I would like to selectively invest over the lifecycle when it feels the risk reward ratio is correct. I like to say I will invest from Pre-Seed to A.
I plan to invest primarily in unproven companies (only partially proven product-market fit), with an European DNA, a great founding team, a large enough addressable market, an international strategy and a disruptive experience.
I will target a shareholding ownership between 2-5% and I will only invest in companies that have the potential to reach a 500m€+ valuation in 7–8 years.
Data Driven & Remote-First: I plan to collect public data to do thorough research and due diligence to spot anything exceptional for signal of success. I am comfortable to say that investing in successful startups without first meeting founders in person is a perfect fit for this new era of investing and working.
Key Questions & Quick Decisions: I’m well prepared to quickly gauge founder-mission-startup-market fit: invest in the founders and bet on their business.
I am willing to invest in three types of deals. The first group are founders I know well; in this business founders are everything.
The second group is sectors where I have a great deal of experience. I will look hard for original, defensible ideas that have the potential to become huge. I would rather lose on a bunch of companies than to miss out on one of the big ones. This is a business of swinging for home runs and being comfortable with striking out.